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Sunday, April 25, 2010

Inspired Magazine

Inspired Magazine

15 Applications For A Better Facebook Fan Page

Posted: 25 Apr 2010 12:52 PM PDT

This is a guest post from Lucas, the author of Lucas Cobb Design – a blog dedicated to graphic design, photography, the web, social media & inspiration. Lucas is posting on topics ranging from web design book lists to promoting your business on Facebook.

Do you know there are over 20 million people join as fans of Facebook Fan Pages daily? If you can get 5% of those people to land and join your fan page, the impact will be significant. Time to boost popularity of your fan page with the right Facebook applications.

Media Sharing & Fan Paricipation

1. Extended Info – Ever felt like never been given enough space for your personal, company, service details in fan page? Extended Info solves your problem by providing a wide range of selections you can choose for insertion: videos, images, tags, categories, FBML block, with or without links. Position them in tabs, boxes or even info section to spice up your fan page.
Extended Info

2. Poll – A fun and non-stressful way for all fans to participate. Insert a customized poll and have your fans select their choice of answer(s). Send an update to them about the poll will double the effect (be moderate with messages, not TOO frequent). Tweet about it, anything to get the message out. Fantastic way to collect data and monitor responses. Notify your fans the final results and request opinions.

3. Reviews – Reviews are similar to testimonials. Now you can request your fans to review your blog, service or product to build credibility. Give new visitors some ideas about your branding. However, placing the 'reviews' tab meaning you are open to all positive and negative comments, kindly be aware of that.

4. SlideShare – One of the must have applications if you're into slide presentations. Don't limit your slides on SlideShare , integrate your account into your Facebook fan page (limitation of one account per fan page). Import existing or selected presentations based on relevancy and you fans will love you for it.

5. NutShellMail – NutshellMail is originally a management tool to sum up your social network activities and have them sent to you via email. Its integration allows the page owner to update status, reply to comments easily from within the email.

Also, NutshellMail has recently provided Facebook Fan Page admin the efficiency to create automated email newsletter for fans to subscribe! Now fans can decide what and when can they receive emails highlighting latest updates based on delivery preferences. A wonderful feature to assist busy fans to follow up and comment on wall posts through email directly. (Note: Does not support Discussion Board updates)

6. RSS Graffiti – The updating is almost instantaneous! You can even configure a prefix to your latest blog post to be shown with the thumbnail image and post excerpt.
RSS Graffiti

7. Static FBML – All bloggers should be familiar with HTML codes for blog customizations and such. Well, now you can fix up a desired tab in your fan page according to your likings with Static FBML (Facebook Markup Language). This advanced feature allows page admins to modify or add extra info to their fan pages using the HTML or FBML, for example setup a landing page, displaying social media profiles, etc.

8. Discussion Board – Discussion Board is normally ready on your tab when you setup Facebook Fan Page. Discussion Board is a mini forum for you and fans to hang out and help one another. Remind them about this tab frequently, encourage active discussions to build engaging relationship among the fans.

9. Memorable Web Address – So many people do not know about this or just forget. Don't forget to make your web address easy to find and memorable. Inform your fans about the new assigned URL for extra info. Make your fan page url easy to remember and brand it to your website.

10. YouTube Video Box – Video sharing can never be easier in Facebook fan pages. Say if you're a blogger, showcasing self-made YouTube tutorial videos on Wordpress customizations can both be helpful to your fans and own reputation. Or, import your favorite videos to share with fans depending on your page niche. Even humor can be an effective ice-breaker sometimes.

Tip: If you intend to upload videos from other video hosting sites, you can copy and paste the given video URL using the Link application. Alternatively, you can record and upload own video straight to Facebook using the Video application.
Youtube Video Box

11. Notes – Another well known Facebook application that already placed on your tab when signed in. Most people use Notes to import their blog posts while at the same time using NetworkedBlogs or Social RSS for the same purpose. Actually we can diverse the use of Notes for special announcements instead. Notes has a 'share' button that can be used to get the message viral. Don't limit the good news within your fan page. Encourage your fans to share the note if they find it useful.

Facebook Applications to Display Your Social Media Profiles

12. Web Profiles – If you have more social media profiles to be included, don't limit yourself. Web profiles app amazes me with hundreds of embedding buttons, all we need to do is type in the username and voila! A link is placed for each social button chosen.

13. LinkedIn Profile – LikedIn profile offers you badges with multiple size range. You never know who you might meet and chances are, somebody who appreciate your talent is dying to cooperate with you professionally. Why throw away that chance to get acquainted? You may gain more supporters in your fan page out of a successful collaboration.
LinkedIn Profile Box

14. My Account (is @ Twitter) – Showcase your Twitter account on fan page, at the same time you will able to find out who else on Facebook is currently using this application. Connect him or her to extend the network further in Twitter. Create a Twitter list and monitor them from time to time.

Another bonus given by this application is a Twitter badge for your sidebar.

15. Skype Me – If you're into real time conversations, Skype Me is a good option. This application puts a tab on your personal page that allows you to be contacted easily. Talk to your fans or setup a group chat on your network.

Review and improvise your fan page accordingly, request opinions from your existing fans on what they hope to gain from your fan page. Never stop Promoting your Facebook Fan Page outside the network.

What other Facebook applications you would suggest to be added to the list? How is your experience with Facebook Fan Page so far? If you have yet to start a fan page, what has hindered you from trying? Share your thoughts in the comments, we’de love to hear them!

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